Future of Visual Mediums
Over the past few years, the advancements in visual mediums have open many new doors for those in the fields of advertising and public relations. Having a strong focus on video production myself, I have seen the impact that video can have — specifically, its ability to express and articulate ideas through imagery, audio, and overall storytelling. Moving images quickly capture the attention of the audience and through storytelling articulate brand values leading to increased awareness and understanding.
People are drawn to well-told stories, and the emotional impact that video ads can carry is significant. Video helps brands make a more robust personal relationship with their audience through sight and sound, connecting a viewer’s emotions to the brand’s product or service. Additionally, a video is more engaging to the senses, and it conveys more information by showing and telling at the same time. Telling an impactful human story effectively means combining people, product demonstrations, and emotive language to tap into our psychological hard-wiring for learning through storytelling. Video and film are all about providing value and entertainment simultaneously, and when its done right people are intrinsically more ready to accept the message the sender wants to convey compared to a person only reading plain text content.
Looking toward the future I only see video continuing to grow until something which can convey ideas and emotion faster and more effectively comes along.