Trail Point Brewing, located in Allendale, MI, is a young but thriving brewery with 24 taps and not a bad beer on one of them. Trail Point presented me with an exciting opportunity to help them promote their new, and first ever, official can release.
I collaborated closely with Trail Point to develop the concept for the video, which highlighted the origin of the beer’s name and help establish its identity. The video was primarily used on Facebook as an innovative way to announce the release to Trail Point’s fans.
I handled all aspects of the project, everything from creative direction to editing.