Context -
Stryker’s customers have come to rely on the consistent quality of our helmets and personal protection systems. Even before the T7 and T7plus PPE helmet and disposable system were ready to launch, Stryker wanted to start building hype for the newest and most advanced equipment.
The Ask -
The campaign included five different videos to reach sales reps and customers across several platforms. The hype video generated initial buzz for the product launch, and the preceding drip videos were released to promote the new and refined features.
Agency -
Maestro
Director -
Thomas Wrench
Creative -
Thomas Wrench
Tim Sparks
Cinematographer -
Jared Hutchinson
editors -
Jared Hutchinson
Tim Sparks
