Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
This was a visual exploration of how to showcase PACCAR's new MX engines through a modern, contemporary lens. The aim was to create an exhibition-style environment that visually articulates the precise engineering and quality through minimal design and detailed materials.
Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
This was a visual exploration of how to showcase PACCAR's new MX engines through a modern, contemporary lens. The aim was to create an exhibition-style environment that visually articulates the precise engineering and quality through minimal design and detailed materials.
Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
This was a visual exploration of how to showcase PACCAR's new MX engines through a modern, contemporary lens. The aim was to create an exhibition-style environment that visually articulates the precise engineering and quality through minimal design and detailed materials.
Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
This was a visual exploration of how to showcase PACCAR's new MX engines through a modern, contemporary lens. The aim was to create an exhibition-style environment that visually articulates the precise engineering and quality through minimal design and detailed materials.
Research & Development
Research & Development
Research & Development
One primary constraint was set: everything had to feel grounded in reality. Additionally, it needed to maintain a minimal aesthetic, directing the focus to the details.
One primary constraint was set: everything had to feel grounded in reality. Additionally, it needed to maintain a minimal aesthetic, directing the focus to the details.
One primary constraint was set: everything had to feel grounded in reality. Additionally, it needed to maintain a minimal aesthetic, directing the focus to the details.
