Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
IBM’s most powerful mainframe, the z17. To help introduce this beautiful piece of mechanical muscle to the world, we created a classic:60 film and five 10-second feature abstractions that showcase its unmatched performance, multi-modal intelligence, and security features.
Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
IBM’s most powerful mainframe, the z17. To help introduce this beautiful piece of mechanical muscle to the world, we created a classic:60 film and five 10-second feature abstractions that showcase its unmatched performance, multi-modal intelligence, and security features.
Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
IBM’s most powerful mainframe, the z17. To help introduce this beautiful piece of mechanical muscle to the world, we created a classic:60 film and five 10-second feature abstractions that showcase its unmatched performance, multi-modal intelligence, and security features.
Precision Redefined. An exploration into artistic expression through precision engineering.
Product Film
Project Brief
IBM’s most powerful mainframe, the z17. To help introduce this beautiful piece of mechanical muscle to the world, we created a classic:60 film and five 10-second feature abstractions that showcase its unmatched performance, multi-modal intelligence, and security features.
Research & Development
Research & Development
Research & Development
The focus was on abstracting the complex capabilities into visuals that are both conceptually accurate and still recognizable. We collaborated closely with IBM engineers through countless iterations, especially around the challenge of making data feel tangible. Behind every shot is a team dedicated to capturing every nuance, and like the z17, the film is a collective effort that is greater than the sum of its parts.
The focus was on abstracting the complex capabilities into visuals that are both conceptually accurate and still recognizable. We collaborated closely with IBM engineers through countless iterations, especially around the challenge of making data feel tangible. Behind every shot is a team dedicated to capturing every nuance, and like the z17, the film is a collective effort that is greater than the sum of its parts.
The focus was on abstracting the complex capabilities into visuals that are both conceptually accurate and still recognizable. We collaborated closely with IBM engineers through countless iterations, especially around the challenge of making data feel tangible. Behind every shot is a team dedicated to capturing every nuance, and like the z17, the film is a collective effort that is greater than the sum of its parts.
